How to Choose Keywords for Top Google Rankings

 The basics have been covered, so here's how to move forward if you want to find high-quality keywords for your digital marketing.

1. Do research and write down a list of topics to cover.

First, you need to come up with ideas for content. Find out what your audience cares about. You need to figure out what kind of questions they're asking and what they need help with so you can give them what they need.

Check out websites like Reddit, Quora, and Answer the Public to see if they can help you. Reddit, for example, has more than 50 million active users every day, so it's a good place to start when you want to find out more about a topic.

Look for questions that are asked on a lot of different places. Common questions show that your audience is interested in this topic.

Make a list of things to cover based on what you learned. When you write down the questions, write down the words that come up. They might be good keywords later.

2. Use a Tool like Ubersuggest to Find Out What You're Looking For.

There are a lot of things you need to think about before you can come up with good keywords. When you need help, tools like Ubersuggest can come in very handy, like this.

Ubersuggest shows you the most profitable keywords for your topics, so you can figure out where to spend your time and money.  Cash for Junk Cars Houston Seeing which keywords your competitors rank for will help you learn from them and outrank them.

Once you have content up and running, you can run regular SEO audits to look for problems with your site's performance.

There are more than 50,000 people who have used Ubersuggest. It is very easy to use. In this case, you say you want to write about inbound marketing. Tampa Junk Cars Then, type the phrase into Ubersuggest and click the Search button.

From the main screen, you can then see how popular this word is and look at some other words that are similar to it. You can also check out the "Content Ideas" section to get ideas for writing an article based on what your competitors are writing.

For your topics, you should drill down into the data to find keywords that are best for them.

Now you know what keywords to use and maybe even what to write about. When you write about a subject, how do you find the right keywords?

It can help again. Ubersuggest can be used this way as well. The "Keyword Overview" section shows you how much your chosen keyword costs, how many people search for it, and how difficult it is.

There are two ways you can add this keyword to your research list: click "Add to List" and then choose "Add to Keyword List." Then, scroll down to "Keyword Ideas" to see what other words are there.

As a general rule, there are no "right" keywords to choose from. However, you might choose to use a mix of different types of keywords like questions and comparisons. This will make your content more interesting and thus improve your chances of ranking #1 for a certain keyword.

You can add a lot of different keywords to your list and compare the data. When you're happy with your keywords, you can start writing your content!

Bonus SEO Tips and Best Practices for Getting Your Keywords to the Top of the List

If you want to make the most of your chance at a #1 ranking, here are five practical ways to improve your Google keyword rankings.

First, make sure your site is set up for Featured Snippets to show up.

featured snippets are answer boxes that show up at the top of a "SERP," or search engine results page. They show up at the top of the page. Here's a case in point:

It turns out that at least 19 percent of search results have a featured snippet, and almost all of them get the top spot in most cases. This is based on research by SEMRush and Brado. In other words, more people are using featured snippets, and this is changing the way search engines work. You should know how to make these snippets work for your business.

From an SEO point of view, featured snippets are more common for question-based keywords (like the example above). Choose a long-tail or question-based keyword to write an authoritative answer to, and you'll have a better chance of being shown. Ubersuggest is a tool that can help you choose the right keyword.

2. Use the Primary Keyword in a Strategic way.

If you want to get the most out of your main or "primary" keyword, use it in a strategic way all over your site.

Every time you write a title for your page, use the main keyword. This will help Google figure out what your page is about. You should also try to include your main keyword and some variations of it in the subheadings of your text as well.

It's also a good idea to try to use the main keyword in the first paragraph of the web page.

Last but not least, don't use too many keywords. This can hurt your Google SEO rankings.

3. Make Meta Descriptions better.

A meta description sums up the content of a page. When your page is well-optimized, it tells people what it is about, which could lead to more targeted traffic.

Neil Patel is an example of a person you can look up on Google: My homepage shows up. It tells people about me, so they know what to expect when they visit my site:

Here's how to make your own meta descriptions better:

Use your main keyword in the meta and add a CTA if you want to sell the content of the linked page (e.g., it's a training course).

Keep your meta descriptions to 160 characters or less at all times.

4. Boost the speed of your web page

As Portent's research shows, the best conversion rates happen when your page loads in less than zero to four seconds. They found that, from the five-second mark, conversion rates drop by up to 4.42 percent per second, and 78 percent of websites now have a load time of less than five seconds.

A slow loading time could make people leave your site, which could hurt your SEO, so try to speed things up as much as possible.

Page speed testing tools, like PageSpeed Insights, can help you figure out how fast your pages are now. Add your URL and click "Analyze" to start:

The best way to get better SEO rankings for your keywords is to make your site faster.

Then, make changes, like compressing images, getting rid of unnecessary plugins, and caching pages to speed up loading time. Check your page speeds again and see how they compare.

5. Add Keywords to the Anchor Text of Your Links

An "anchor text" is a piece of text that can be clicked on to move from one page to another. It should give a sense of what the linked page is about.

Google says that anchor text should not be more than a few words long. A study by The HOTH says you should use around 50 percent of your inner page anchor text to link to keywords.

Try to use different variations of your keywords as anchor text on your inner pages to avoid keyword stuffing and don't try to make your keywords match exactly. Keep any links to URLs short and simple.